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How Video Can Help Your Business

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Design is all about keeping your customer on a website long enough to cause a customer to convert. Maybe it is the right text, or offer price or video. Online video has been becomes more and more popular on the web beyond music or cat videos. Companies can use videos to promote themselves in a variety of ways.

  • Brand Improvement
  • Improve Conversion Rate
  • SEO improvement


Each factor should be looked at when you are creating video content for your site. Companies often over look attempts to improve both their conversion rate and SEO when they are creating videos. Video only promoting one of the three factors then just become a static piece that don’t effect your customer to it highest level. We all know these videos that have maybe the CEO of a company welcoming a user to the site and explaining the values and product of their company. Videos like this do not drive customers to convert and are little more than text version of their about us page. Companies like Light Vision Box are trying to change the perception that online videos are only used for brand management. Video should be focused on increasing conversion rates and making money for your business. Probably the best recent example of positive results do to videos has been the Zappos.com study on placing simple product videos on their site. According to ReelSEO Zappos reported a “6% to 30% increase in sales for products with videos”. Go take a look at the videos that Zappos is creating. They are super simple, pretty much just showing you different angles of the shoe and talking about it. So impressed by the jump in sales Zappos has increased their in house studios to 10. But many companies can not afford to build studios in their offices and staff them. There are many local video production companies focusing on helping small to medium business with their video needs at lower prices them you might think. Creating a video is just the first step, make sure you pick a company that can optimize your video focusing on SEO and delivery

For more stats on how video can help your business , go here.


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